YANK BARRY EMBRACES BARTER

To build and expand

"We expect to barter $50 million of products in the coming year. I'd like to see us do more, but that's my goal for our first year," exclaimed Yank Barry.

Barry, 51, is the mercurial founder of VitaPro, a food processing operation with locations in Canada, the U.S. and Europe.

Barter will be the means to an end for Yank Barry, because his all-consuming passion is to wipe out world hunger within five years.

His company has played a vital role in elevating soy protein into a nutritious, appetizing, low-cost food source at a fraction of the cost of meat.

Wanting to trade $50 million in product after two unsatisfactory trade experiences says a lot about Barry's attitude.

"Every time I go into a deal I do so with a positive point of view I've never had a bad deal, even those I've gotten burned on, because I chalk it up to experience and file it away in my memory.

"This time I'm confident that among the people in the barter business I'm now working with we can do big numbers. Barter is a viable industry and we have a lot to bring to the table," Barry declared.

Barter will he the means to an end for Yank Barry in his all-consuming passion to wipe out world hunger within five years

And to reach this goal barter will be just one of many components the energized entrepreneur uses, as he works around the clock to achieve his dream.

Exuding an engaging can-do spirit Yank Barry draws others to him. Scores of world famous celebrities

support him-either investing in his company or lending their name and likeness for free.

The most recognizable man in the world, Muhammad Ali, is not only an avid supporter but one of his best friends. They met in the mid-60's when Barry was in rock 'n roll.

"He was Cassius Clay bak then, before he changed his name in1967. Having been to 16 countries around the globe with him, it's obvious he's the most recognized face in the world."

Barry says having Ali behind him has enabled his organization to feed almost 100 million people, which they expect to accomplish prior to the end of this millennium.

"We expect to double that figure next year, and do five times that amount the following year," Barry said, matter-of-factly. "And," he smilingly continued, "once we get into the magic B's-the billions-we will reach our goal."

There is no shortage of food in the world according to Barry "Rather," he contends, "it's a matter of caring and distribution.

Barry's motto, "We believe in doing well by doing good," and his distribution effort, known as the Global Village Champions, harnesses the high celebrity profiles and garners media coverage which gets others involved. It's been a remarkable journey for a former rock'n roller.

There is no shortage of food in the world according to Barry. "Rather," he contends, "it's a matter of caring and a distribution effort."

Yank Barry was 15 years old in 1963 when his father, only 36 at the time, died of a cerebral hemorrhage. Then his five-year-old brother died six months later, following open heart surgery.

Disoriented and deeply hurt, Yank left home with little else except his guitar. Embarking on a journey into the music business, he became a touring member with the Kingsmen

Several years later, while performing with The Footprints, he shared the stage at a concert in Long Island with famed rock guitarist Jimmy Hendrix.

In 1968, returning home to Montreal, he demonstrated his diversity by recording music in French. During that time he met Rene Angelil, who today is best known as the manager and husband of mega-star Celine Dion.

Barry produced his own rock-opera, the Diary of Mr. Gray, three years later with a cast of superstar musicians to raise money for drug prevention. He used the profits to help various drug-rehab programs in the United States.

Following the success of his theater production he immersed himself in music productions by arranging, writing, or producing major artists such as Englebert Humperdinck, Ben E. King, Gary "U 5" Bonds, and Torn Jones.

As a producer he was responsible for the first quadraphonic recording in history, and created a special mixing technique that still hears his name.

But Barry's world was not just music He started to get involved with social causes by arranging, writing and producing "Welcome Home POW." for President Nixon-to help raise money for the American P0 W. families.

Career Changes

Then Yank Barry took a right turn. In an effort to take on new challenges, he decided to leave the music business and venture into the world of sports as a manager of professional golfers.

He exercised his option for the rights to this product for worldwide distribution, financing the deal through the sale of his vintage baseball card collection.

Barry's dream product had become a reality. A dream that the French Pasteur Institute in Lille calls "the food of the future."

"Until now," Barry divulged, "there wasn't a soy product that tasted good enough to make it in the mainstream." Finally, Barry's dream product had become a reality. A product that the French Pasteur Institute in Lille calls "the food of the future."

VitaPro Launched

In 1990 Barry launched VitaPro, a vehicle to sell his protein-rich meat substitutes. His first client was the Mexican military, which found the low-cost, easy to prepare easily transported and nutritious product, a worthwhile part of its food supply.

Five years later, three production facilities were set up to meet demand... Redford, England; Albion, New York; and Pointe Claire, Quebec.

Today, VitaPro products are sold in 18 countries and are used in food catering services, university cafeterias, hospitals, military organizations, restaurants, hotels, and correctional facilities.Technology transfers are planned for India and China, with royalties to be paid to VitaPro.

Global Village Market Introduced

While keeping VitaPro active for the institutional market, Barry established GVM. A new company, whose specific mission was to make the products widely available to the individual consumer.

In the process. he recruits independent representatives in Seattle, Portland, Chicago, Dallas, Montreal, Newark, New York, Salt Lake City, Las Vegas, Los Angeles, Toronto, and Vancouver.

Active GVM representatives are invited to share in the company mission by donating 5% of their commission earnings toward humanitarian causes. The company matches the amounts donated.

Representatives are also encouraged to participate in local assistance efforts by meeting with beneficiaries and attending philanthropic activities.

This ongoing involvement with humanitarian causes enables the company to send massive food shipments, as well as clothing, medicine, and medical supplies to the needy.

Although he keeps his position on the VitaPro Board of Directors, Barry now spends much of his time in developing Global Village Market.

For more information on Global Village Market call (855) GVMARKET, or visit their Web site, <www. gvmarket.com>

Yank Barry and his lovely wife, Yvette.

Busy Man

Sleeping hut three hours a night, and traveling extensively (over 550,000 miles annually), Yank Barry deals in numerous time zones because VitaPro is in 18 countries.

"Basically, I'm on the phone all day long," he declared. "With Korea, it's a 13-hour flip-flop, Japan is 12 hours. Also I'm calling Indonesia, the Philippines, and Europe, plus our salt comes from Iceland which is 5 hours ahead of us."

He continued, "I'm on the phone as soon as I get up, for about two hours, then on to the treadmill. When I'm home my trainer comes in and beats me up for half an hour " Then it's a shower with his waterproof headset all prior to breakfast.

Yvette, his vivacious wife who's cooked for seven heads of state, watches Barry's diabetic diet. Husband and wife are together all the time "I never go on the road without her," he disclosed.

Do-er's Dossier

An Inside Look At

Yank Barry,

CEO, VitaPro &

Global Village Champions

Age: 51

Birthplace: Montreal, Quebec, Canada.

Height: 6' 1" Weight: 168 lbs.

Hair: Brown Eyes: Brown

Marital status: Married to Yvette.

Children: One daughter, one grandchild.

Residence: Nassau, Bahamas.

Education: Public school.

First job: Working with a rock & roll band.

Present vehicle: Bentley Turbo.

Magazine subscriptions: The Robb Report, Millionaire Magazine, BarterNews, Worth, and Sports Illustrated.

Heroes: Muhammad Ali, hockey Hall of Famer Guy Lafleur, and my mother.

My biggest splurge: Spending $2 million feeding children in Liberia and the Ivory Coast.

Last book read: The Soy Revolution, by Dr. Steven Holtz.

My favorite book: A Stone For Danny Fisher, by Harold Robbins.

I knew I'd made it when: I made it.

Secret for success: Working hard and sleeping little.

Favorite food: Soy.

Favorite drink: Bottled water.

Favorite shows on TV: Biographies on A&E, and CNN channel.

Favorite movie: Arthur.

The one night I'll never forget: The night I was doing a charitable benefit for Cerebral Palsy, and was singing "Louie Louie" with Gary & the U.S Bonds, the Shirelles, Ben E. King, Smokey Joe (heavyweight champion Frazier) & the Knockouts, and Chuck Jackson.

Someone said that if I'd marry Yvette (whom I'd been dating for five years) on-stage, we could raise another $5,000. So I called her and a Justice of the Peace, and we were married in front of 3,000 people.

My passions are: Feeding kids and helping people.

Superstitions: Don't have any.

Hobbies: Golf-6 handicap, now 12-haven't played in eighteen months.

Motto or phrase I live by: Doing well by doing good. Always give something back. And never wave good-bye on the way up.

Pet peeve: How the government acts.

Most embarrassing moment: It's a classic and happened a month ago. When I received the Liberian Humanitarian Award I thanked everyone but my wife. Then Dr. Walter Young, the Consul General to Liberia, brought Yvette up to remind the audience that I did have a wife!

My fantasy is: Wiping out world hunger. And maybe even going further and helping Muhammad Ali eliminate racism, illiteracy and everything else that we can help people do-because we have the power to do it.

Mentors: My uncles Larry and Mike Reznick, who are the Disney, NBA, and Warner licensees in Canada. They're great businessmen who have always given back to the community.

The last time I cried: Every time I get thank you letters from kids around the world.

The barter industry would be better if: Everyone in the industry treated what they were doing with transparency, as though they were dealing with cash.

The biggest misconception about barter is that: All you can get is obsolete goods-that's what I first believed.

The thing I'd like to change about myself: I'd like to be able to relax a bit more, and go back to playing golf once or twice a week.

The one thing that concerns me: Is to get back into the same war I'm having with the state of Texas-where we have beaten them all the way to the Supreme Court-because I've always believed in doing the right thing and standing up for my convictions.

I'm so tired of: "Big Brother" pushing people around.

I think they're under-rated: Teachers.

The thing I remember about my childhood: How my mother kept things together with the six kids after losing my dad when he was 36.

L-R Yank Barry; former heavyweight boxing champion Muhammad Ali; all-time home-run slugger and Hall-of-Fame Hank Aaron; and Dr Walter, F Young a.extern, Honorary Consul to the Republic of Liberia (Aaron and Young praised Ali and Barry for their untiring humanitarian work.)

From Food to CDs...GVM Keeps Growing

The day Muhammad Ali set foot in the Ivory Coast to escort a first-time shipment by Global Village Champions, a huge crowd had gathered to cheer him over a distance of seven kilometers.

Barry was dumfounded. "This man," he said, alluding to Ali, "will become the Nobel Peace Price winner someday."

Until that time comes, Barry plans to build the first Global Village Champions village in cooperation with former President Jimmy Carter's organization, Habitat for Humanity.

It will be erected in Liberia complete with a school, a church, and residences that will he home to 500 disabled orphans. The country's president has promised a 10-acre parcel of land for the new village.

Barry and his "right arm," GVM Executive Vice President Jason Taite, foresee well into the future. This explains GVM's plans to launch a chain of vegetarian fast-food restaurants, featuring their own food products and recipes.

A chain of retail stores called GV Gear, where specially designed clothing and accessories bearing the company's logo will be sold, is also on the drawing board.

The company will soon launch a line of CDs, all with original and exclusive music and activities Plus, a GVM credit card is in its final stages of planning.

Yank Barry may be a dreamer, but when it comes to money, his feet are firmly on the ground. He is steadfast in predicting that within three years GVM's sales will top $1 billion.

He has no qualms about earning peak profits from his business activities As he says, Global Village Market is in business to make money, and he is accountable to no one but himself.

However, when it comes to his philanthropic activities, for which Barry sets aside one hour a day, six days a week, they are conducted on a purely voluntary basis. And he has no desire to gain fiscally from them.

Yank Barry And Ali Cited For Humanitarian Efforts

L-R. Yank Barry talks with Muhammad Ali in Atlanta during awards ceremony. Barry received the Phoenix Award-a proclamation from the Mayor and city of Atlanta-in appreciation for his generosity to the global community Barry was named the Liberian Humanitarian of the Year. and was given the Liberian Torchbearer Award by Liberian Ambassador Rachel Diggs

"We want to work on larger transactions, ideally in the million-dollar range."

-Yank Barry

BarterNews: What was your first experience with barter?

Barry: It occurred about six years ago with VitaPro and it wasn't a positive one. It was a seven-figure deal, and although we didn't get killed, we had to work extremely hard to get our money back.

BarterNews: What did you trade

Barry: We bartered our food for cigars, with Cuba. If it had been done the way it was written up on paper, we could have cash-converted for a substantial profit.

The Ministry of Tobacco was talking long-term, but the way they followed through it was a one-shot deal.

BarterNews: How did your next effort go?

Barry: Not as well as the Cuban deal!

BarterNews: What happened?

Barry: This time we traded with a European governmental agency, commodity for commodity. They misrepresented the quality of their product, and we ended up eating it."

BarterNews: But you hung in there, and entered into another deal?

Barry: I had to, barter's just so enticing. As a manufacturer, one's marginal cost makes barter especially worthwhile.

BarterNews: When did you come to work with Allen Cohen in conjunction with your bartering efforts?

Barry: Shortly after I had signed on for another barter deal with a trade exchange here in the states I met Allen Cohen.

As an independent barter consultant he explained the intricacies of barter, and told us he felt we could become a major player in the business.

GVM undertook a couple of trades that Cohen directed, and they went phenomenally well. Of the various entities he brought to the table we were particularly impressed with the Allan Hackel Organization. They were not only reliable, hut ethical as well.

As a result of Cohen's follow through and veracity we made the decision to align our company's bartering efforts with, and through, him.

BarterNews: What are you looking to do?

Barry: We want to work on larger transactions, ideally in the million-dollar range. Although we presently have an in-house travel agency, for selling travel to our distributors and the general public, we plan to go heavier into travel with Global Village Market. We're also interested in insurance and telecommunications.

BarterNews: Anything else?

Barry: As we get settled in with some of the players in the industry, a major effort will he bartering our free-trading guaranteed stock-listed with WISE. Their Stock Value Bank Guarantee coverage ensures one's return of the initial investment, plus a reasonable rate of return.

We're looking for printing, trucking, media, and other items that can be used to run our business. And we will consider close-outs or discontinued products, if we can use them either in the U.S or the 18 countries in which we presently work.

Editor's Note: Anyone interested in developing a trade relationship with Global Village Market should call their in-house trade broker Allen Cohen at (801) 562-0742.

L-R. Yvette Barry; Azie Taylor Morton, 36th Treasurer of the United States and member of the Global Village Market Board of Directors; and Yank Barry.

Disaster Relief

Some years ago, Yank Barry was involved with a U.S. based production held to bring relief to the hungry and the destitute in developing countries. As a result, Barry says he was disturbed by the poor quality of the food that was to be sent to Africa.

He took it upon himself to inspect the cargo of a ship leaving New York harbor, and quickly realized that it was no longer fresh and not at all appetizing. "The show's promoters had the right intentions," he said, "but they weren't particularly good at managing things."

Barry also noted that goods sent to help relief organizations in developing countries are often "cannibalized" by various middlemen.

Even under the United Nations control, the risk is high. "The U.N. are great as peace-keepers, but they're not very efficient when it comes to food distribution," he reasoned.

Through the established track record of VitaPro, and the emergence of Global Village Market, Barry's objective was to contribute to the fight against world hunger and misery.

To achieve those goals he created the philanthropic arm of GVM known as Global Village Champions. The Champions' credibility facilitates opening doors to distribute food where it is needed most, while circumventing corruption.

The creation of the Global Village Champions was an innovative and successful effort by yank Barry.

The Global Village Champions, including Celine Dion and her husband Rene Angelil, Michael Johnson (Olympic double-gold medalist), Ben E. King ("Stand by Me"), Gary "U.S." Bonds ("Quarter to Three"), and hockey hall of fame superstar Guy Lafleur, among others, are led by "the greatest"-three time heavyweight boxing champion, Muhammad Au. Other Champions include Azie Taylor

Nearly 100 million meals of dehydrated food have been shipped to date.

Morton, 36th Treasurer of the U.S., Roy Jones, Jr., light heavy-weight boxing champion, and Andrew Young, former U.S. ambassador to the U.N. and co-chair of the Atlanta Olympic Committee.

The Champions have a sacred principle: no matter the country or place, the first shipment of food and other essentials to a new destination must be accompanied by at least one Champion, or company official, to ensure that the shipment arrives safely and goes to the right people.

The presence of a major celebrity, according to Barry, invariably attracts sizable media attention, which makes it nearly impossible for any government, military, or criminal organization to tamper with the shipments.

Champions Gain Cooperation

The creation of the Champions was an innovative and successful effort by Barry. The purpose was to develop a method of increasing the recognition of Global Village Market products by non-governmental agencies such as C.A.R.E. and the International Red Cross.

Although Barry's desire to contribute meals to the hungry was viewed in a positive light, he had difficulty in getting agencies to distribute the food in the field.

The emergence of the Champions, especially Muhammad Ali's involvement, enabled the entree Barry needed to educate agencies on the benefits of his

product thereby gaining acceptance and mass distribution.

"By coming on board, Ali made the whole difference," Barry pointed out. "The former boxing great, although suffering from Parkinson's syndrome, opened all the necessary doors. How could any government or relief organization refuse to meet with such a man?"

As of publication of this article nearly 100 million meals of dehydrated food (and other essential items) have been shipped to the African countries of Rwanda. Morocco, (outgo, Ivory Coast, Liberia. Sudan. and Egypt.

Further missions have taken place in North. South and Central America, Russia, Kosovo, Albenia , China, Indonesia, Saudi Arabia and most recently hurricane (Floyd) victims in North Carolina.

Global Village Market Listed On WISE

"We wanted to offer the lowest fees and the highest level of security, so everybody from the smallest to the largest institutional investor would be protected."

"There're a lot of misconceptions," Barry stated, "when it comes to doing business outside of one's country. And one of them is that it is illegal to invest your money other than domestically.

"The truth is that you can earn all the money you want anywhere in the world, and you can keep it in any bank you choose. Furthermore, you can even have your current stock broker invest that money for you."

Barry said a problem occurs when people try to beat the system, by smuggling the money into the country and not paying taxes on it. "That's against the law," Barry continued.

"Realize that greater earnings are often possible with offshore investments. So bringing a portion of those funds into the U.S. requires just paying the tax on this money."

Yank Barry explained why the company's initial public offering was not listed on NASDAQ, "We wanted to offer the lowest fees and the highest level of security, so that everybody from the smallest to the largest institutional investor would be protected.

"The World Investors' Stock Exchange (WISE) is the only stock exchange in the world that can guarantee investors that they will not lose their investment.

"All listed stocks carry a Stock Value Bank Guarantee that ensures the return of the initial investment, plus a reasonable rate of return," he clarified.

Charles Webb, executive vice president of WISE affirmed that, "there's been a ground swell of enthusiasm for this stock.

"Even in the pre-issue period we were inundated with requests for information from people who saw this as a great addition to their portfolios in terms of value appreciation."

Barry believes that Global Village Market is the ultimate feel-good investment opportunity. "The products taste great, they are healthier than other foods, and by using them you're helping needy people. It's an all-around fantastic opportunity!"

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